ABOUT CM’S HOTEL MARKETING

CM Communications is an integrated marketing and public relations agency with over 25 years experience in hotel marketing.  Working closely with hotel developers, hotel management companies and hotel executives, we serve as a one-stop shop for marketing and creative services. Often we’re hired to supplement the efforts of a property’s internal sales and marketing team. Other times, we work in advance of a hotel’s opening, setting the stage for success as management personnel come onboard. Either way, you can be assured that we offer creative marketing and PR solutions based on our knowledge of hotels – and what they need to thrive in today’s ever changing marketplace.

LEADERSHIP

LORI MORETTI
President
Agency founder and president Lori Moretti is a senior hotel marketing and public relations strategist with over 30 years of success.  With comprehensive knowledge of the travel and hospitality industry, she knows what it takes for a hotel to exceed in this ever-changing and competitive environment.  Drawing on her expertise in multiple marketing disciplines, Moretti offers senior counsel to hotel developers, marketing VP’s, sales directors and general managers who trust her to lead their hotel’s marketing programs and/or augment the efforts of internal staff.

Moretti is a dynamic leader who has earned praise from upper management at world-class hotel brands and independent properties including Marriott Vacation Club International, Doubletree by Hilton, Kimpton Hotels, Nantucket Island Resorts, Migis Hotel Group, Hart Hotels, Pinnacle Hotel Group, Greenwich Hospitality Group, and others.

GARY AVIGNE
Hotel Financial Consultant
A hotel industry veteran with over 30 years of success to his credit, Gary Avigne has served in various capacities as both an independent management consultant and in senior level corporate positions within the hospitality industry. He began his career in 1975 at Omni (Dunfey) Hotels as Corporate Director of Management Services. By 1990, he had founded Coventry Hotel Associates, providing portfolio management, asset management, and development counsel to hotel management companies, independent hotels and world-class brands such as Marriott International, Sundance Resort, and The Woodstock Inn, among others. In addition, Coventry was the US operating partner for Greenall Whitley PLC, a UK company, now Devere Hotels, that owned six hotels in the US.  Over the span of his impressive career, Gary has served as Co-Director at Pinnacle Advisory Group, working with third party equity firms, ownership entities, receivers and lenders; as founding partner of Finard Coventry Hotel Management, overseeing acquisition and development of Harbor Hotel Provincetown and Providence Biltmore; and most recently served as Vice President, Acquisitions and Development of Waterford Hotel Group where he identified and negotiated the successful acquisition of 20 hotels in a six year period. Currently, taking a leave of absence from Waterford, Gary is collaborating with Lori Moretti of CM Communications, to offer a suite of financial consulting and marketing services designed to expedite the recovery of hotels gravely impacted by the global pandemic and economic crisis.