DELAWARE NORTH COMPANIES
With a new management contract in hand for The Balsams Grand Resort in New Hampshire, Delaware North Companies, one of the most highly respected hospitality management companies in the world, was charged with repositioning a historic grand hotel that was slowly becoming obsolete and losing market share. After an extensive review of PR agencies in New York and Boston, CM Communications was engaged to develop a public relations strategy for The Balsams to reposition the property to be more attractive to contemporary travel audiences. In under two years, the agency secured over $2 million of publicity coverage in major metro newspapers, glossy magazines and digital travel media outlets nationwide. As a result, hotel management reported a direct cause and effect between when stories ran and a spike in demand.