CM Communications Hotel PR

MARKETING PLAN DEVELOPMENT

If you need a marketing plan for the launch a new property, or could use a fresh eye on an existing plan, CM Communications will help you fine-tune your marketing strategies to bring measurable results and a high return on investment.  As a full-service agency, we are not biased toward any one marketing discipline. Therefore, we’re free to make informed and objective recommendations on how to achieve the most cost effective mix of advertising, PR and digital initiatives.  Your hotel marketing plan may include the following elements:

  • Competitive Analysis
  • SWOT Analysis
  • Market Overview
  • Segmentation Strategies
  • Public Relations and Community Outreach
  • Social Media Marketing Strategies
  • Group Sales Strategies
  • Email Communications
  • Paid Media Schedule
  • Website Development
  • Project Timelines and Budget