MOUNT SNOW VALLEY CHAMBER OF COMMERCE
While Mount Snow Valley is a mecca for winter sports enthusiasts, tourists had yet to fully discover the charm of Spring through Autumn in this southern section of idyllic Vermont. The Chamber of Commerce hired CM Communications to increase visibility and promote tourism during these shoulder seasons. Working with area businesses, CM Communications launched a national public relations campaign that resulted in placements in travel sections of major metro newspapers and national consumer magazines. By educating consumers through the media, CM Communications’ PR strategy helped to increase visitation to Southern Vermont during the “off” season.